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Abstract

URBAN PAKISTANIS AND USE OF ONLINE HEALTH RESOURCES: A CROSS-SECTIONAL SURVEY

Sadaf Farooqi*, Madeeha Khan, Tazeen Husain, Rabia Humayoon

Teaching Associates at Department of Pharmaceutics, Faculty of Pharmacy, University
of Karachi, Karachi, Pakistan

ABSTRACT

The use of online sources of health information is on the rise in Pakistan and elsewhere. This resource can be an important tool for improving the quality of healthcare available in the country. This survey was undertaken to discover the extent to which people living in major cities of Pakistan use online sources of health information, what kind of information they seek and why. For this purpose, a convenience sample of 500 people were sent self administered online survey and personally administered surveys, with an overall response rate of 87.2% (n=436). Majority of participants that used the Internet as a source of health information in Pakistan were found to be female, in the age group of 18-25 years and had at least a graduate degree. While respondents believed the information they find online is reliable, women were more likely than men to let information found online affect their treatment decisions. When Chi-square test was applied, the results were not accepted (CI 95%). Women were also found to be more likely to go to a professional for help than men. Respondents used online resources for greater understanding, ease of access, and up to date knowledge. While there are many benefits to be had from developing an online system of health care information, the issue of credibility of information and lack of education and access to modern amenities in rural areas are hurdles that must be overcome.

Keywords: Online Health Care Information, Pakistan, Survey, Chi-square.


[Full Text Article]